Veronica Boutelle, MA Ed., CTC
Veronica is the former Director of Behavior & Training at the San Francisco SPCA. She has been helping dog professionals create their dream businesses since 2003.

Veronica is the author of How to Run a Dog Business and the co-author of Minding Your Dog Business, writes business columns for APDT’s Chronicle of the Dog and the Canadian APDT’s Forum, and is a sought-after speaker at conferences and dog training schools across the country.

Gina Phairas, BSc Comms, CTC
Gina is a former San Francisco SPCA Academy for Dog Trainers instructor and a trainer with extensive experience in the dog service industry. A dynamic speaker and gifted teacher, Gina helps dog pros break their goals down and achieve them step by step, offering invaluable guidance, humor, and support along the way.

Gina previously ran a successful dog training business of her own and consulted for shelters and rescue groups across the country.

Michael McAllister, MFA
Michael, our online marketing manager, brings an MFA in Writing from Columbia University, 10 years of blogging and social media experience, and three years working with Veronica and Gina during their time at the San Francisco SPCA to the position. Michael is the voice behind dog*tec’s Twitter and Facebook pages and he co-writes our Monthly Minute business e-newsletter, too.

Deborsha Lashway
Deborsha, our office manager, wears multiple hats within the company. On the finance side, she handles client billing, all accounts receivable and payable, invoicing, monitoring of cash flow, and bank reconciliations. On the customer service side, she is the first point of contact and handles incoming mail, email, and phone calls. And on the office management side, she is in charge of everything from purchasing supplies to order fulfillment of every product we offer. She is, in other words, indispensable.

Before joining dog∗tec, Deborsha held administration management positions in the health-care industry.

Janis Bradley

Kim Moeller, BA Business Administration, CTC
Kim is a former San Francisco SPCA dog-dog socialization and rehabilitation expert. In 2002, she was awarded an honorary certificate in dog-dog aggression by Jean Donaldson. Kim has been a professional dog trainer and walker for 10+ years. She has written articles for various publications and given lectures on leash reactivity and dog park etiquette.

Denise Mazzola, CPDT, CAP 2, Rally 3, CDX
Denise served for 10 years as the Head Trainer and Director of Business for the Monadnock Canine Academy, where she designed and taught a 6-day program for beginning dog trainers. She holds multiple training credentials including the CPDT, CAP Level 2, Rally Obedience Level 3, and a CDX. Denise now runs a thriving boarding, daycare, and training business.

Linda McVay, CSS, CDW
Linda has 20 years’ experience working with dogs, beginning as a professional dog walker and then becoming a trainer. A graduate of the Canine Studies Program, Linda managed a dog training studio before opening her own, UCLA Dogs, with Andrea Stone. In addition to teaching people to become professional dog walkers, Linda develops and teaches training classes and writes award-winning articles on dog behavior.

Andrea Stone, CSS, CDW
Andrea has worked with and trained dogs since 1993. A valedictorian graduate of the Canine Studies Program, Andrea has a wealth of hands-on knowledge—and a gift for sharing it. Her work has ranged from professional dog walking to private training to designing and teaching unique, positive-based conformation classes. Andrea is the co-owner of the University Canine Learning Academy.

Lisa Waggoner, CPDT-KA, PMCT
Lisa has been training dogs since 1996. She’s the founder of Cold Nose College in Murphy, North Carolina, where she provides behavior consulting and training solutions for her clients through small group classes, day school, and private training. Lisa is a CPDT-KA and a Pat Miller Certified Trainer (Level 2). She’s also a freelance writer with a dog training & behavior specialty and a reviewer for APDT’s Chronicle of the Dog.

Brad Waggoner, KPA-CTP
Brad is the co-owner of Cold Nose College and a full time trainer, working with clients both one on one and through group classes. He is a graduate of the Karen Pryor Academy of Animal Training & Behavior. His love of teaching and training are evident in the way he uses positive reinforcement techniques with both dogs and their humans. Brad is a School Education Program volunteer for the Valley River Humane Society, where he helps students learn about humane dog training, pet safety and dog bite prevention.