Starting a Dog Business
Dog Walking For a Living
As seasons go, summer inspires by far the most career changes. That’s hardly a surprise. Gazing out on one perfect sunny day after another from behind the dreary landscape … [Read More...]
4 Tips for Business Success
We're asked often by clients and workshop attendees as we lecture across the country for the secrets to success in this industry. Here’s what we tell them. … [Read More...]
Making a Living with Dogs: 7 Steps to a New Career
Ever wish you could quit your day job and live life with the dogs? Perhaps you sit at your work desk dreaming of being a dog walker? Maybe you drift off during meetings, … [Read More...]
Marketing
The Magic of Niches
What makes you special? One of the most common marketing mistakes trainers make is to generalize. If you’re the only game in town, it makes sense to tell potential clients … [Read More...]
Creativity, Not Cash
The number one rule of marketing is to do it. You can’t expect word of mouth if you don’t build it. But you needn’t take out a loan or pawn your grandmother’s jewelry … [Read More...]
Better Marketing Together
Dog businesses do better when they band together. Our most successful dog pro clients tend to view their competition as colleagues and allies rather than enemies. Their … [Read More...]
Training Practices
The Case for Day Training
We trainers often feel frustrated by unfinished cases and low client compliance—endemic issues in our industry—leading us to describe owners as lazy, uncommitted, … [Read More...]
Better Case Resolution
In our one-on-one work with trainers we are often asked to help bring down the number of unsolved behavior cases—by which I mean those clients a trainer sees once or twice, … [Read More...]
Open Enrollment Classes
Filling classes can be challenging, particularly for smaller businesses. So many stars must align for potential clients: The right class on the right day of the week at the … [Read More...]
