Running a business without effective policies is like driving a car without oil. The car—or your business—runs less and less effectively until, finally, it breaks down. To avoid spending time on … [Read more...]
Set Your Rates Right
Most of us are dog lovers first, trainers second, and business men and women dead last. A number of challenges arise from this reality, including a pervasive sense of guilt about charging money for … [Read more...]
Don’t Give It Away
We’ve all been there—at a party, or in line at the grocery store, or at a child’s soccer game. Wherever it happens, you know how it goes. Someone asks you what you do. You tell them. Next thing … [Read more...]
Win With Packages
Cases that don’t solve and clients that fade away before their behavior modification plan is completed are common complaints among dog trainers. So is not knowing from week to week what your … [Read more...]
Making the Sale
In "You're Worth It" I talked about charging what you’re worth. I attempted to convince you to give up the guilt and understand that being paid well for your work is good for you, your business, … [Read more...]
