Starting a Dog Business
Going Pro
Do you want to work with dogs full time, but can’t see how? Do you struggle part time, telling yourself you’ll keep the other job just until the training really takes off? … [Read More...]
Dog Walking For a Living
As seasons go, summer inspires by far the most career changes. That’s hardly a surprise. Gazing out on one perfect sunny day after another from behind the dreary landscape … [Read More...]
4 Tips for Business Success
We're asked often by clients and workshop attendees as we lecture across the country for the secrets to success in this industry. Here’s what we tell them. … [Read More...]
Marketing
The Magic of Niches
What makes you special? One of the most common marketing mistakes trainers make is to generalize. If you’re the only game in town, it makes sense to tell potential clients … [Read More...]
Creativity, Not Cash
The number one rule of marketing is to do it. You can’t expect word of mouth if you don’t build it. But you needn’t take out a loan or pawn your grandmother’s jewelry … [Read More...]
Focus Your Marketing
Take a moment to think about your audience. Really think about who it is you’d like to call you for your services. If your answer is simply “dog people with enough … [Read More...]
Training Practices
Better Case Resolution
In our one-on-one work with trainers we are often asked to help bring down the number of unsolved behavior cases—by which I mean those clients a trainer sees once or twice, … [Read More...]
Training the Clients
Most trainers agree that working with clients is the most important—and most challenging—part of the job. Even when the trainer does the training in board and train or day … [Read More...]
Open Enrollment Classes
Filling classes can be challenging, particularly for smaller businesses. So many stars must align for potential clients: The right class on the right day of the week at the … [Read More...]
