We’ve noticed a steep rise in the launch of directory and referral websites focused on helping people to find local dog pros—are you taking advantage?
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We get a lot of questions about social media marketing. The most common two questions are some form of “Should I?” or “Do I have to?” and “Does it work?”
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Most of us share the same sense of inevitable doom when we think of resolutions, whether at the New Year, or upon returning from an inspiring conference, or anytime we promise ourselves change—that brief period of determination and hope we know will give way to the reality of day to day life soon enough. What can we do to help the promises we make ourselves actually come to pass?
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Email marketing gets overshadowed by social media a lot these days, which is a great shame because email is a terrific marketing workhorse—free or low-cost, targeted, and much less time-intensive than social media. Here are four reasons you should put out an email newsletter:
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Frustrated at classes that end with fewer students than you started with? Disappointed that more clients don’t sign up for the next round? All the more perplexed because your class evaluations are glowing, your rates competetive, your reputation strong, and your class schedule full of choices?

More often than not the problem is the curriculum.
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