Starting a Dog Business
4 Tips for Business Success
We're asked often by clients and workshop attendees as we lecture across the country for the secrets to success in this industry. Here’s what we tell them. … [Read More...]
Going Pro
Do you want to work with dogs full time, but can’t see how? Do you struggle part time, telling yourself you’ll keep the other job just until the training really takes off? … [Read More...]
Dog Walking For a Living
As seasons go, summer inspires by far the most career changes. That’s hardly a surprise. Gazing out on one perfect sunny day after another from behind the dreary landscape … [Read More...]
Marketing
The Magic of Niches
What makes you special? One of the most common marketing mistakes trainers make is to generalize. If you’re the only game in town, it makes sense to tell potential clients … [Read More...]
Why Marketing Fails
Running a business without proper marketing is like running an engine without oil. But running a car with the wrong kind of oil will get you into trouble, too, just as … [Read More...]
Social Media for Dog Pros
We get a lot of questions about social media marketing. The most common two questions are some form of “Should I?” or “Do I have to?” and “Does it work?” … [Read More...]
Training Practices
The Case for Day Training
We trainers often feel frustrated by unfinished cases and low client compliance—endemic issues in our industry—leading us to describe owners as lazy, uncommitted, … [Read More...]
Open Enrollment Classes
Filling classes can be challenging, particularly for smaller businesses. So many stars must align for potential clients: The right class on the right day of the week at the … [Read More...]
The Business of Curriculum
Frustrated at classes that end with fewer students than you started with? Disappointed that more clients don’t sign up for the next round? All the more perplexed because … [Read More...]
