Minding Your Dog Business—A Practical Guide To Business Success For Dog Professionals
Setting up and running a successful dog-related business is an achievement in itself (one addressed from A to Z in Veronica Boutelle’s first book, How to Run a Dog Business) but the real test is to build success and growth for the long haul.

This book will tell you:
	How to develop your business for long-term financial security and personal fulfilment.
	How you can become more comfortable and effective at selling your services.
	What the smartest, easiest, least expensive ways to market yourself are.
	How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.

In straightforward language, sprinkled throughout with humor, Veronica and Rikke show you how to make choices that are right for you in an ever more competitive market.

“Without a doubt the most useful compendium of marketing and business development advice available for dog professionals.” –Dr. Ian Dunbar, veterinarian, animal behaviorist, and author of How to Teach a New Dog Old Tricks

“Extremely valuable. Professionals in the dog world should put this one on their shelf—within arm’s reach!” –Trish King, CPDT, Director of Behavior & Training, The Marin Humane Society, author of Parenting Your Dog

“Full of helpful information!” –Terry Ryan, CPDT, president of Legacy Canine, author of Coaching People to Train Their Dogs

How to Run a Dog Business—Putting Your Career Where Your Heart Is
To succeed as a dog pro you need more than dog expertise. You need business savvy. This book, written for newcomers and established dog pros alike by Veronica Boutelle, dogTEC’s owner and the industry’s top consultant, charts the path to professional fulfillment and financial security in a crowded marketplace.

	Have a long-term plan for growth
	Market yourself for less
	Streamline your business infrastructure
	Avoid burnout
	Starting out as a dog pro? Do it right.

“Veronica loves and respects dog trainers. This book holds invaluable practicalities, counsel, structure, and support…” Jean Donaldson, author of Culture Clash, Dogs are From Neptune, Fight! and Mine! Director of the San Francisco SPCA Academy for Dog Trainers.

“Clear, concise, easy-to-read, and extraordinarily valuable. Read this book!” Trish King, Behavior & Training Director, Marin Humane Society, author of Parenting Your Dog.

“Veronica’s book is required reading at my instructor’s courses.” Terry Ryan, author of Coaching People to Train Their Dogs and Outwitting Dogs.

dogTEC dogPRO Business Workshop DVD
Make More Money • Help More Dogs • Get Peace of Mind

You love working with dogs but worry about the rent. You can't imagine doing anything else but wonder whether you can really do this for a living. You're doing alright, but would like to be living larger and saving money for the future. You're not alone.

It really is possible to make an excellent living working with dogs. Veronica Boutelle of dogTEC shares her years of experience helping dog businesses across the country thrive. You don't have to be a natural business person to understand and use the simple advice and strategies Veronica has developed with her clients. Learn effective, non-stressful approaches to marketing and sales, and how to identify and side-step the common business and sales mistakes that keep dog pros from succeeding. Veronica makes the subject of business accessible and fun.

Fighting Dominance in a Dog Whispering World
Behavior & training heavyweights and pioneers Jean Donaldson and Dr. Ian Dunbar share a wealth of information and data during this seminar on the science and mythology of dominance theory. Are you asked time and again about dog whispering? Do you struggle with how to best inform and educate your clients? This DVD gives you the scientific skinny on wolves and dogs, along with thoughts on discussing training methods and real-life expectations with owners.

Dr. Ian Dunbar is the founder of Sirius Puppy Training and the Association of Pet Dog Trainers (APDT), DogStarDaily.com, and the author of How To Teach an Old Dog New Tricks.

Jean Donaldson is the Director of the San Francisco SPCA Academy for Dog Trainers and the author of Culture Clash, Dogs Are From Neptune, Mine!, and Fight!