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Books & DVDs
Fixing The Unfixable DVD
A New Look at Separation Anxiety

Dramatically improve your case success and your business

Think treating separation anxiety is a losing proposition? Think again!

Advances in technology, new ways of thinking about client compliance, and a structured approach to packaging separation anxiety services have made what once seemed nearly impossible—successful resolution of even severe separation anxiety cases—quite doable.

Gina Phairas of dog*tec and Malena DeMartini, a California-based San Francisco SPCA Academy grad specializing in separation anxiety with several hundred successful separation anxiety cases under her belt, join forces for this powerful two-day seminar available on DVD.

You’ll learn how to tackle sep anx with confidence, help more dogs, and boost your income with this rare and lucrative training niche.

Gina Phairas is co-president of dog*tec, where she has been helping dog trainers build their dream businesses and careers since 2003. She also shares her expertise via conferences, seminars, and dog training schools across the country.

Malena DeMartini is the author of Treating Separation Anxiety in Dogs and founder of the Separation Anxiety Trainer Certificate Program. Her articles have appeared in such journals as the APDT's Chronicle of the Dog, and she regularly speaks at conferences and seminars internationally.


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How to Run a Dog Business
Putting Your Career Where Your Heart Is, 2nd Edition (Book)

To succeed as a dog professional you need more than dog expertise. You need business savvy. This book, written for newcomers and established dog pros alike, charts the path to professional fulfillment and financial security in a crowded marketplace.

  • Have a long-term plan for growth
  • Market yourself for less
  • Streamline your business infrastructure
  • Avoid burnout
  • Starting out as a dog pro? Do it right.

The second edition incorporates 10 years of experience helping dog pros succeed, including additional advice on packaging services and setting policies, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff.

“Veronica loves and respects dog trainers. This book holds invaluable practicalities, counsel, structure, and support…”

–Jean Donaldson, author of Culture Clash, Dogs are From Neptune, Fight! and Mine!

“Veronica’s book is required reading at my instructor’s courses.”

–Terry Ryan, author of Coaching People to Train Their Dogs and Outwitting Dogs.

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The Business Of Dog Walking
How To Make A Living Doing What You Love (Book)

Professional dog walking is a booming business. But there’s a huge difference between throwing a leash on a few dogs and charging for it and running a professional dog walking business. This book is your guide to a successful walking business.


  • How to set up your business for success from the get-go
  • What you need to know about dog behavior and safety
  • How to stand out with targeted marketing in a competitive field

Praise from dog walking business owners:
“A comprehensive guide to creating—or improving—a solid dog-walking business.” –Paige Tuhey, Pant SF

“Veronica blends a superior level of professionalism with a common-sense approach to handling dogs, making it much easier to turn your love of dogs into a successful profession.” –Amanda Knier, Bark Avenue Doggy Day Care

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Treating Separation Anxiety in Dogs
by Malena DeMartini-Price, with business chapter by Gina Phairas (Book)

Malena has spent over 10 years exclusively working sep anx cases, and she has an amazing track record of fixing the "unfixable." In this book she shares her 5 Phase Treatment Protocol and related strategies to help trainers help dogs overcome the fear of being alone.

Learn about:

  • More practical ways to treat sep anx
  • Better ways to support clients through the process
  • The role of management techniques and medication
  • The role of technology
  • How to set up for business success with sep anx

"This book gives us all a road map... Countless dogs will be saved from euthanasia or a life of perpetual misery." -- Jean Donaldson, author of Culture Clash, Dogs are From Neptune, Fight! and Mine!

"Malena's book is recommended reading for anyone working with a dog affected with [separation anxiety]." --Dr. Nicholas Dodman, Director of Animal Behavior Clinic at Tufts University, author of The Dog Who Loved Too Much

"This is the best single resource I have ever seen for dealing with with very common and serious problem." -- Ken Ramirez, Executive VP Animal Care & Training, Shedd Aquarium, Chicago, IL

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Minding Your Dog Business
A Practical Guide To Business Success For Dog Professionals (Book)

Setting up and running a successful dog-related business is an achievement in itself, but the real test is to build success and growth for the long haul.

This book will tell you:

  • How to develop your business for long-term financial security and personal fulfilment.
  • How you can become more comfortable and effective at selling your services.
  • What the smartest, easiest, least expensive ways to market yourself are.
  • How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.

“Without a doubt the most useful compendium of marketing and business development advice available for dog professionals.”

Dr. Ian Dunbar, veterinarian, animal behaviorist, and author of How to Teach a New Dog Old Tricks

“Extremely valuable. Professionals in the dog world should put this one on their shelf—within arm’s reach!”

Trish King, CPDT, Director of Behavior & Training, The Marin Humane Society, author of Parenting Your Dog

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Train At The Next Level
Take your training and your business to the next level (DVD)

Jean Donaldson and Veronica Boutelle join forces for two days of myth busting to help trainers take their training techniques and business practices to the next level.

Have you fallen prey to the common and pervasive training errors and misconceptions that keep even highly experienced trainers from achieving results quickly? Jean points them out and teaches you how to sidestep them for better case resolution. She assesses a number of training techniques, including some of the newest trends in R+ training.

Don’t have the client numbers and revenue you want? Veronica exposes the 6 business myths that may be holding you back, and shows you how to overcome them.

This is an eye-opening two-day seminar that may well change the way you see the profession and your place in it.

Veronica Boutelle is co-president of dogtec and the author of How To Run A Dog Business and co-author of Minding Your Dog Business. Veronica has been helping dog pros create their dream businesses since 2003. 

Jean Donaldson is the international best-selling author of Culture Clash, Mine, and Train Your Dog Like A Pro. A leader in the R+ training movement, she teaches the Academy For Dog Trainers, a comprehensive, interactive online version of the renowned original San Francisco SPCA Academy For Dog Trainers.

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Master the Growlies
Successful Training and Business Practices for Dog-Dog Aggression (DVD)

  • Improve your case resolution
  • Learn new approaches to dog-dog aggression
  • Take on each dog-dog aggression case confidently
  • Get pricing, sales, and packaging right

This two-day video of a live seminar includes over 9 hours of:
Diagnostics | effective treatment tips | coaching strategies | pricing & policies | sales techniques | fully developed treatment plans | step-by-step case studies | video analysis | business tips | day training | and more

Veronica Boutelle is the president of dog∗tec and the author of How To Run A Dog Business and co-author of Minding Your Dog Business. Veronica has been helping dog pros create their dream businesses since 2003. 

Kim Moeller is a former San Francisco SPCA dog-dog rehabilitation expert and the author of Reactive Rover: An Owner’s Guide to On Leash Aggression. She lectures world-wide on dog-dog aggression.

“Veronica and Kim sent us home with an indisputable rationale for changing our dog-dog aggression training ways for the better: Better results, time management, income, even clients. Revolutionary.”

Erica Nance, Dogs of Hudson

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dogPRO Business Workshop (DVD)

Make More Money * Help More Dogs * Get Peace of Mind
You love working with dogs but worry about the rent. You can't imagine doing anything else but wonder whether you can really do this for a living. You're doing alright, but would like to be living larger and saving money for the future. You're not alone.

It really is possible to make an excellent living working with dogs. Veronica Boutelle shares her years of experience helping dog businesses across the country thrive. You don't have to be a natural business person to understand and use the simple advice and strategies Veronica has developed with her dogtec clients. Learn effective, non-stressful approaches to marketing and sales, and how to identify and side-step the common business and sales mistakes that keep dog pros from succeeding. Veronica makes the subject of business accessible and fun.

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Fighting Dominance in a Dog Whispering World

Behavior & training heavyweights and pioneers Jean Donaldson and Dr. Ian Dunbar share a wealth of information and data during this seminar on the science and mythology of dominance theory.

Are you asked time and again about dog whispering? Do you struggle with how to best inform and educate your clients? This DVD gives you the scientific skinny on wolves and dogs, along with thoughts on discussing training methods and real-life expectations with owners.

Jean Donaldson is the former Director of the San Francisco SPCA Academy for Dog Trainers and the author of Culture Clash, Dogs Are From Neptune, Mine!, and Fight!

Dr. Ian Dunbar is the founder of Sirius Puppy Training and the Association of Pet Dog Trainers (APDT),, and the author of How To Teach an Old Dog New Tricks.

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Give Them a Scalpel & They Will Dissect a Kiss
Dog Training: Past, Present, & Future

How do the roles of trainers, vets, and psychologists fit together in the field of pet dog behavior counseling? What does the professionalization of dog training mean for us?

Ian Dunbar shares reflections on the last 100+ years of dog training, his insights on the current state of the profession, and takes a long, hard look at the future challenges we all face.

Dr. Ian Dunbar is the founder of Sirius Puppy Training, the Association of Pet Dog Trainers (APDT), and, and the author of How To Teach an Old Dog New Tricks.

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Predation in Family Dogs
Predation, Predatory Drift, & Preparedness (DVD)

Dogs chase cats, sure. But why would a domesticated dog stalk or kill a small dog or child? Why disembowel a squeaky toy? In other words, what is predatory drift and why does it occur?

Jean examines the function and dysfunction of genetically based behavior (preparedness) in today’s domestic dog. She discusses hardwired behaviors and the effect called ‘misbehavior of organisms’—when behaviors fire at inappropriate times. She explores how these phenomena can interfere with even expert training attempts to address aggression using operant and classical conditioning.

This DVD provides a fresh take on the nature vs. nurture debate and solid advice for dog trainers working with aggression.

Jean Donaldson is the former Director of the San Francisco SPCA Academy for Dog Trainers and the author of Culture Clash, Dogs Are From Neptune, Mine!, and Fight!

Cost: $29.95
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