Setting up and running a successful dog-related business is an achievement in itself, but the real test is to build success and growth for the long haul.
This book will tell you:
- How to develop your business for long-term financial security and personal fulfilment.
- How you can become more comfortable and effective at selling your services.
- What the smartest, easiest, least expensive ways to market yourself are.
- How to level out the scheduling-and-revenue roller coaster of seasonal fluctuations.
“Without a doubt the most useful compendium of marketing and business development advice available for dog professionals.”
–Dr. Ian Dunbar, veterinarian, animal behaviorist, and author of How to Teach a New Dog Old Tricks
“Extremely valuable. Professionals in the dog world should put this one on their shelf—within arm’s reach!”
–Trish King, CPDT, Director of Behavior & Training, The Marin Humane Society, author of Parenting Your Dog
$19.95 Order from Dogwise
To succeed as a dog professional you need more than dog expertise. You need business savvy. This book, written for newcomers and established dog pros alike, charts the path to professional fulfillment and financial security in a crowded marketplace.
- Have a long-term plan for growth
- Market yourself for less
- Streamline your business infrastructure
- Avoid burnout
- Starting out as a dog pro? Do it right.
“Veronica loves and respects dog trainers. This book holds invaluable practicalities, counsel, structure, and support…”
–Jean Donaldson, author of Culture Clash, Dogs are From Neptune, Fight! and Mine!
“Veronica’s book is required reading at my instructor’s courses.”
–Terry Ryan, author of Coaching People to Train Their Dogs and Outwitting Dogs.
$19.95 Order from Dogwise
- Improve your case resolution
- Learn new approaches to dog-dog aggression
- Take on each dog-dog aggression case confidently
- Get pricing, sales, and packaging right
This two-day video of a live seminar includes over 9 hours of:
Diagnostics | effective treatment tips | coaching strategies | pricing & policies | sales techniques | fully developed treatment plans | step-by-step case studies | video analysis | business tips | day training | and more
Veronica Boutelle is the president of dog∗tec and the author of How To Run A Dog Business and co-author of Minding Your Dog Business. Veronica has been helping dog pros create their dream businesses since 2003.
Kim Moeller is a former San Francisco SPCA dog-dog rehabilitation expert and the author of Reactive Rover: An Owner’s Guide to On Leash Aggression. She lectures world-wide on dog-dog aggression.
“Veronica and Kim sent us home with an indisputable rationale for changing our dog-dog aggression training ways for the better: Better results, time management, income, even clients. Revolutionary.”
–Erica Nance, Dogs of Hudson
$120 Order from Tawzer Dog Videos
Behavior & training heavyweights and pioneers Jean Donaldson and Dr. Ian Dunbar share a wealth of information and data during this seminar on the science and mythology of dominance theory.
Are you asked time and again about dog whispering? Do you struggle with how to best inform and educate your clients? This DVD gives you the scientific skinny on wolves and dogs, along with thoughts on discussing training methods and real-life expectations with owners.
Jean Donaldson is the former Director of the San Francisco SPCA Academy for Dog Trainers and the author of Culture Clash, Dogs Are From Neptune, Mine!, and Fight!
Dr. Ian Dunbar is the founder of Sirius Puppy Training and the Association of Pet Dog Trainers (APDT), DogStarDaily.com, and the author of How To Teach an Old Dog New Tricks.
$39.95 Order from Dogwise
How do the roles of trainers, vets, and psychologists fit together in the field of pet dog behavior counseling? What does the professionalization of dog training mean for us?
Ian Dunbar shares reflections on the last 100+ years of dog training, his insights on the current state of the profession, and takes a long, hard look at the future challenges we all face.
Dr. Ian Dunbar is the founder of Sirius Puppy Training, the Association of Pet Dog Trainers (APDT), and DogStarDaily.com, and the author of How To Teach an Old Dog New Tricks.
$29.95 Order from Dogwise
Dogs chase cats, sure. But why would a domesticated dog stalk or kill a small dog or child? Why disembowel a squeaky toy? In other words, what is predatory drift and why does it occur?
Jean examines the function and dysfunction of genetically based behavior (preparedness) in today’s domestic dog. She discusses hardwired behaviors and the effect called ‘misbehavior of organisms’—when behaviors fire at inappropriate times. She explores how these phenomena can interfere with even expert training attempts to address aggression using operant and classical conditioning.
This DVD provides a fresh take on the nature vs. nurture debate and solid advice for dog trainers working with aggression.
Jean Donaldson is the former Director of the San Francisco SPCA Academy for Dog Trainers and the author of Culture Clash, Dogs Are From Neptune, Mine!, and Fight!
Cost: $29.95 Order from Dogwise
