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info@dogtec.org * 510.525.2547
Frequently Asked Questions


The Business Toolkits

Are the contracts and waivers valid in Canada?
I have been in business a long time—will it be useful for me?

The Homework Toolkit
Do the handouts on the Homework Toolkit cover material found in the curriculums?
Can I edit the handouts?
Can I use them for both classes and privates?
Can I use them for marketing?
Can I put my own contact information on them?

Basic & Puppy & Topics Curriculum
Can I change things?

All Toolkits
Will your toolkits work on my Mac/PC?

Business Consulting
Do you call me or do I call you?
How frequently do we meet?
How do we get started?
How do I know how much consulting I need?
What if you’re working with other people in my area?

Class Teaching
I’m beginning to teach classes—how can you help?

Case Consulting
Do I need to send my notes ahead of time?

The Newsletter Service
How does the exclusivity work?
Where can I market myself with a newsletter?
I want to email my newsletter out. Is that something you can do for me?
What options do I have for emailing out my newsletter?

Dog Walking Academy
How much is it?
Where can I stay and what are the directions for how to get there?
What is the itinerary?
Is the main objective of the class to walk dogs off-leash in a pack?
Is the class right for me when I just want to walk dogs as a hobby?
Are there other dog walking certification classes in my area?

Web Seminars
Is it hard to learn? Do I need special software?


The Business Toolkits
Are the contracts and waivers valid in Canada?
A Canadian lawyer has reviewed them, yes. But we recommend having a lawyer review them for local issues regardless of where you reside.

I have been in business a long time—will it be useful for me?
Absolutely. Unless, of course, you already have a stellar set of business forms tailored to your industry, and paperwork generally is a breeze for you. Then you’re all set.

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The Homework Toolkit
Do the handouts on the Homework Toolkit cover material found in the curriculums?
There is some overlap, yes. But the Homework CD contains many more handouts and covers much more material than the student handbooks in the curriculums.

Can I edit the handouts?
Yes. All our products are fully editable.

Can I use them for both classes and privates?
Yes.

Can I use them for marketing?
Yes, and we recommend it.

Can I put my own contact information on them?
Absolutely, and you should.

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Basic & Puppy Curriculum
Can I change things?
Yes. All our products are fully editable.

All Toolkits
Will your toolkits work on my Mac/PC?
Yes.

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Business Consulting
Do you call me or do I call you?
We call you.

How frequently do we meet?
Most commonly for one hour per week. However, frequency and duration are tailored to your timeline, goals, and work style.

How do we get started?
We email you available appointments and a pre-consulting questionnaire. You choose your appointment time and email the questionnaire back a day or two ahead so we can be as productive as possible with our time together.

How much coaching do I need?
If you’re not sure which package is right for you, we recommend beginning with a single hour. This allows you to experience the process and form a plan with your consultant. If you decide at that time to do a package, the first hour will be folded into the one you choose.

What if you’re working with other people in my area?
All consulting is entirely confidential and we work differently with each client. Our advice to you is dependent on your particular goals, needs, skills, budget, etc.

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Class Teaching
I’m beginning to teach classes—how can you help?
1. We offer ready-to-go curriculum packages (Basic and Puppy) that save you months of work writing your own—and that were created by experts in the field.
2. You could take our Curriculum Design Workshop—we show you how to design fabulous classes and manage a classroom. You go home with a class of your choice, designed by you.
3. If you can’t travel to the class or the date doesn’t suit, we offer one-on-one Curriculum Consulting. We work with you on the phone to help you design your class program.

Case Consulting
Do I need to send my notes ahead of time?
It’s not required, no. But if you have them to send that’s great. Makes things easier, and we can get started right away.

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The Newsletter Service
How is the exclusivity area worked out?
We define the exclusivity area based on a variety of factors, most importantly density of population. In some cases we go by town or city limits, in some by county or zip code, in others by neighborhood or even a cluster of smaller towns. When you fill out the newsletter service application, you define your service area and then we do some research. (Should your desired area already be taken, we have a waiting list.)

Where can I market myself with a newsletter?
Anywhere you like. For example: Vets’ offices, pet photographers, groomers, animal shelters, rescue groups, real estate offices, condo complexes, community centers, dentists’ offices, hair salons, cafés, rec centers and gyms, and at events.

I want to email my newsletter out. Is that something you can do for me?
No, you need an email marketing service for that. For example MailChimp, Constant Contact, Vertical Response, iContact, Campaigner, or GetResponse.

If you have a very small list of contacts you can also opt to email out the PDF file we send you using your own email service (Outlook, etc.), but these days getting around spam filters can be very tough.

The good news is that email-marketing services generally are affordable at the lower end. Prices start around $10-15 per month for up to 500 email addresses—and most have detailed instructions for how to use their services as well as technical support staff.

Can you create an HTML file for me of my newsletter?
Sorry, no. Creating an embeddable HTML file is a bit of work and requires the services of a graphic designer. You would have to arrange that yourself—or we can refer you to one of the designers we work with.

Can I email my newsletter out with a service without having an HTML file?
Yes. Most services allow you to upload images and copy directly into a template, which you can also customize with your logo and colors. Let us know when you sign up that you will be doing this, and we’ll provide you with images and copy separately, in addition to your ready-to-go PDF file.

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Dog Walking Academy
How much is it?
$650 for two evenings (Thu & Fr) and two full days (Sat & Sun). We give group discounts to dog walkers attending who are from the same company.

Where can I stay and what are the directions for how to get there?
We have directions and hotel accommodations available for each of our class locations in CA, WA, NY, NH, and DC. Email info@dogtec.org

What does the itinerary look like?
Thursday 5–9:30pm: Welcome, Learning Theory, Ritualization & Body Language, Aggression Intro.
Friday 5–9:30pm: Business Practices, Aggression continued, Dog Fights talk + video.
Saturday 9am–6pm: Screening & Pack Composition, Interviewing Clients, Trail/Park/Sidewalk etiquette, First Aid certification.
Sunday 9am–6pm: Body Language review & video analysis, Pack Management & Training, Training for the car (working lunch), Field Trip, Field Trip Debrief, Evaluations & Exam planning.

Is the main objective of the class to walk dogs off-leash in a pack?
The class is designed to teach both on-leash and off-leash, single and group dog walking.

Is the class right for me when I just want to walk dogs as a hobby?
That’s up to you. Many people have taken it as a way to earn some pocket money or to improve their lives with a challenging dog. The class is geared, however, for professional dog walkers.

Are there other dog walking certification classes in my area?
Ours is the only dog walking certification program. We offer the program in CA, WA, NY, NH, and DC.

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Web Seminars
Is it hard to learn? Do I need special software?
No, to both. We send you an email with a link in it. You click on the link and end up in our virtual classroom. You’ll get a prompt asking you to enter your phone number. The system then calls you and you’ll be live with us.