traditional marketing often doesn’t work
Advertising and direct mail? Expensive, nontargeted, and generally seen as intrusive.
Old-school PR? Great if you can get it, but short-lived.
Word of mouth? Intangible and next to impossible to control.
Distributing business cards? Time-consuming. Plus, the cards are too easy to ignore.

why a newsletter is different
A newsletter works like a message board—it taps into what is known as Community Marketing. Receiving your newsletter makes someone part of your community.

It isn’t seen as intrusive, the way direct mail often is. Nor is it ignored, the fate of almost all advertising. A newsletter, by contrast, falls somewhere between a personal letter and a magazine.

A newsletter provides a depth of communication impossible with printed advertising, giving clients insight into the many benefits of training, walking, day care, and so on.

Unlike a brochure, a newsletter is expected to appear with regular intervals, which means ongoing repeated exposure for your business.

A newsletter keeps you in touch with current and prospective clients, working partners like vets or groomers, friends who might create word of mouth for you, and anyone with an interest in your business.

You remind them of your presence and the services you offer, and in return for their time, you entertain and inform with short, interesting tidings about a subject they dearly love: Dogs.

why doesn’t every dog pro have one?
Beats us. Probably because writing a newsletter takes considerable time and effort. Not everyone loves the pressure of coming up with story ideas, doing the research, and crafting the writing just so.

That’s where a subscription-based service like ours enters the picture.

We do the bulk of the work; all you have to do is add your personal touch once a quarter. To make sure you’re the one in your local area to take advantage of this great timesaving service, email or give us a call right away.