dogTEC newsletter service subscription form

info@dogtec.org * 510.525.2547

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Newsletter Sign Up

Congratulations on choosing The Newsletter Service to push your business forward.

Signing up is easy:

1. Fill out our online form, below.
2. We review your form to ensure local exclusivity is available in your area.
3. We contact you to arrange your nameplate design, payment, and complimentary marketing consultation.
4. Start marketing your business with a professionally designed newsletter.

Basic Information

Your Name:	Date:
Email Address:	Phone:
How did you hear about the Newsletter Service:?

Newsletter Options

Copy-only option
I’d like copy and pictures only, no designed template (please fill out only your business contact details under “Signature plate”).

Dogs & Storks and Dog and Baby Connection option
I am a licensed Dogs & Storks or DABC presenter. As a licensed presenter, you will receive two versions of the dog*tec Newsletter-- the regular version and a child-and-baby centric version for use in targeted marketing to expectant mothers and families. There is no additional charge for receiving both versions.

Victoria Stillwell Positively Dog Trainer option
I am a VSPDT trainer. As a VSPDT trainer, you have the option of a VSPDT-branded newsletter with your logo incorporated, or a personally branded newsletter with the VSPDT logo included. There is no additional charge for the VSPDT option.

If yes:

I'd like the VSPDT-branded newsletter with my name/logo added.
I'd like a personally-branded newsletter with the VSPDT logo included.
I'm unsure which option is best for me and would like help with this.

Canadian option
I'd like my newsletter to use Canadian spelling conventions.

Newsletter Information

To design your newsletter nameplate (the title design on the top of the front cover) and signature plate (a smaller strip on the back cover with your name and contact info) we need to know the following:

Do you have a business name?
No, I don't plan to use a business name
Yes, my business name as I'd like it to appear on my newsletter is:

If yes:

I want my business name included on my nameplate and signature plate.
I only want my business name on my signature plate.

Do you have a tagline or slogan?
No, I don't plan to use a tagline or slogan.
Yes, my tagline or slogan as I'd like it to appear on my newsletter is:

If yes:

I want my tagline or slogan included on my nameplate and signature plate.
I only want my tagline or slogan on my signature plate.

Do you have a logo?
No, I don't plan to use a logo.
Yes, I want to use a logo. (We will ask you to email us your logo after your subscription is accepted.)

If yes:

I want my logo included on my nameplate and signature plate.
I only want my logo on my signature plate.

Nameplate
You can title your newsletter with your business name, a newsletter name, or a combination. For example, if your business is called Good Dog Training, your newsletter might be called Good Dog Training News, Good Dog Gazette, or The Bark & Howl. (For non-business names we suggest including a subtitle like, Your News from Good Dog Training—indicate this above as a tagline or slogan.)
I would like to call my newsletter:
I need help choosing a name for my newsletter.

Signature Plate
Check the boxes according to what you want listed on your signature plate, then type the information in exactly as you would like it to appear on your signature plate.

Business name:
Tagline:
Website address:
Phone number(s):
Mailing address:
Personal name(s):
Email address:

Your Services
Training &/or Behavior (incl. private and classes)
Walking
Daycare
Pet Care (incl. sitting and home boarding)
Kennel or Boarding Facility
Other:

Are you a dog*tec client?
Yes, I am currently working with a dog*tec business coach.
Yes, I have worked with a dog*tec business coach in the past.
No, I haven't worked with a dog*tec coach.

If yes:

I've worked with Gina.
I've worked with Veronica.

Local Exclusivity

For maximum effectiveness, we want you to be the only one in your immediate area to enjoy the benefits of The Newsletter Service. We use the following information to guide us in the distribution of our service. Please see the service contract for details on local exclusivity.

State:
Your primary zip code:
Your primary town or city of operation:
If a large city (San Francisco, New York, Chicago, etc.) your primary areas or neighborhoods:
Other towns you operate in:
Your primary county of operation:
Other counties you operate in:
Anything we should know about your area:

Newsletter Content

The Newsletter Service comes in two versions: A Trainer Version and a Walker-Sitter-Daycare-Boarding Version. Only the Living With Dogs column and the Front Page Quote vary between the two versions. Trainers should always opt for the Trainer Version, even if they also offer walking or daycare services.

Here’s an overview of the columns you’ll see each quarter in your Newsletter:

Living With Dogs: The Trainer Version of this column contains educational training content. The Walker-Sitter-Daycare-Boarding Version focuses on general advice about exercise, dog park and trail etiquette, safe practices around kids, the benefits of dog-dog socializing, and so on.

Note: These topics are also covered for trainers, but with training advice included.

Front Page Quote: A dog-related bon-mot. The Trainer Version is frequently, but not always, training related.

Did You Know: A collection of curious, extraordinary, occasionally silly dog trivia.

A World of Dogs: A general interest article about dogs in today’s culture. Topics include history, family life, literature, health, training philosophy, attitude shifts, and so on.

Dogs in Action: An all-purpose column about active dogs. We cover dog sports and service and working dogs—from Rally-O to Seizure Alert dogs to Tracking.

Healthy Dog: A short column that introduces a health topic and tells readers where to find more information. Topics include dog food, supplements, micro-chipping, holistic health, and much more.

Dog in the Spotlight: A breed profile with a difference. We weave in the importance of exercise and R+ training, and go out of our way to include interesting facts rather than the standard breed book fare.

Tips & Tools: Commonsense advice on all things dog. Oftentimes seasonal. Typical topics are kids & dogs, preventing dog theft, traveling with dogs, holiday hazards, etc.

The Newsletter Service Contract

Terms

Personalized Template
Your newsletter will consist of dog∗tec’s standard template, personalized with your branded nameplate and signature plate.

Quarterly Content
You will receive your personalized template via email four times per year with fresh content included.

You are responsible for writing and adding your announcements, services, and a quarterly highlight from your business.

System Requirements & Printing
To open your newsletter you must have the most recent version of Adobe Acrobat Reader, which can be downloaded for free at www.adobe.com

You are responsible for the printing of your newsletter. We have rigorous quality control measures in place and make every possible effort to deliver a perfect newsletter to you. However, it is your responsibility to request a proof from a printer to check that no corruptions or changes have occurred to the artwork. You will receive a Newsletter Tips handout from dog∗tec which includes suggestions for printing choices.

Minimum Commitment
You agree to a one-year subscription to The Newsletter Service (consisting of four quarterly newsletters). You may renew or terminate your contract at the end of that year. Renewals are for 1 year minimum.

Technical Support
During your first quarter as a newsletter subscriber, dog∗tec will provide basic, free-of-cost technical support over the phone for adding your personalized content to the standard template. Additional technical support may require additional fees.

Copyright
All content is copyrighted by dog∗tec, Inc.

You have permission to print newsletters for your business use and to post content on your website, provided in both cases that the copyright statements remain intact.

Local Exclusivity
Your subscription to The Newsletter Service is exclusive within your immediate service area. Whereas geographical service areas vary across the country, dog∗tec will use a combination of zip codes, city, county, and neighborhood information on your application and the applications of others to determine exclusive regions. Should exclusivity questions arise with applications subsequent to yours, dog∗tec will contact you for input before a final determination is made.

Legal Disclaimer
All content in your newsletter has been carefully researched and vetted. However, dog∗tec, Inc. maintains no responsibility for the advice and information provided, nor for the advice and information added by you. dog∗tec, Inc. shall have neither liability nor responsibility for any damage caused or alleged to be caused by the information in your newsletter.

I understand that by submitting my Subscription Form I will be charged:

1. Either a $350 one-time payment for my initial newsletter set up, including my personalized nameplate and signature plate, OR a $50 one-time registration fee if I have selected the Copy-only option.

2. $150 quarterly payments for my quarterly newsletter content.

We will review your subscription form to ensure local area exclusivity, and then email confirmation and your invoice.

By typing my name and the date here I understand and agree to the terms of the The Newsletter Service Contract.

Name:

Date: